What the numbers mean
- Gross profit = selling price − product cost.
- Net profit estimate = selling price − cost − fees − other expenses.
- Profit margin = net profit estimate ÷ selling price × 100.
- Markup = gross profit ÷ product cost × 100; it excludes fees and other expenses.
- Required price = total entered costs ÷ (1 − target margin / 100).
Use a price excluding buyer taxes. Allocate creation time, subscriptions and other overhead per sale if you want them included. This is a product-level estimate, not company-wide net income or a tax calculation. No marketplace fee rates are loaded automatically.
Zero selling price makes margin undefined; zero product cost makes markup undefined. Negative profit is shown as a loss. Inputs are calculated locally in your browser.
Read the digital product margin guide